For instance, classical economics is based on the belief that individuals are rational maximizers of their self-interest. Recent Nobel Prize-winning scientific research, nevertheless, has proven that this is not true.Paving the Way A good budget tells a story about a corporation that is not captured by the financial statements. Mental accounting refers back to the propensity for individuals to allocate cash for particular functions based on miscellaneous subjective criteria, together with the supply of the cash and the intended use for each account. The theory of psychological accounting means that individuals are prone to assign completely different features to every …