In addition, you will be taught about the sustainability of promoting practices in an more and more globalised client society. In this module you will develop an understanding of contemporary marketing communication management within an international context. In this module you’ll develop an understanding of the nature of shopper behaviour, its relevance to the marketing environment, and impact on society. You will have a look at the interior and external components which underpin client behaviour theories, and consider the influence of selling strategies on these.
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