Students explore the social, financial, political, and environmental influence of the auto on North American lives. Through a combination of assignments, discussion boards, and quiz work, college students research the history of the automobile, from its introduction to the current day. Doing so allows students to track the modifications the car has introduced to manufacturing, life, design rules, transportation methods, the environment, labour-management negotiation, and economic group.
(See the insert “Using Customer Focus Groups to Assess Value.”) Below, we describe a process for building a price mannequin utilizing subject value assessments. Customer worth fashions are primarily based on assessments of …