Instead, they can align their manufacturers with the values of their target consumer. Brands also don’t need to struggle for product placement in stores or fear about establishing and monitoring in-store promotions. Supply chains are also streamlined since there are no intermediaries between the model and its audience. Brick-and-mortar fashion firms are feeling the pain of this transition, which was largely accelerated by Covid-19.
When people who have excessive cultural status start to put on new or different types, they may inspire a new fashion pattern. People who like or respect these individuals are influenced by their fashion and begin …