And all the various departments in an organization ought to base their work on the same personas, so efforts to meet buyer wants are in alignment throughout the entire business. Doing research using these methods should allow UX staff members to turn out to be conversant in their company’s customers—in phrases of their top-priority needs, their behaviors, and the traits that differentiate one market section from one other. The first step toward having an in depth understanding your company’s business is to get your arms on these documents. The homeowners of these documents could resist giving them to you initially—perhaps …