While there are heaps of methods to measure a campaign, what’s secret is to be guided by your marketing campaign goal. Once your goal has been outlined, work with the influencer to set up ways for this to be measured. Our aim for this campaign was to lift brand consciousness and draw consideration to our new artistic services that present small companies with quick access to visually engaging graphic design. Given our focus was broader consciousness, we ran a competition with three influencers for every week, providing users the chance to win a three-month limitless plan for the service. With …