The internet has dramatically empowered shoppers and enabled consumers and sellers to come back along with drastically decreased transaction and middleman costs, creating far more strong marketplaces for the purchase and sale of goods and companies. Examples include on-line public sale websites, web relationship providers, and web e-book sellers. In many industries, the internet has dramatically altered the competitive landscape. Services that used to be supplied inside one entity (e.g., a automotive dealership offering financing and pricing information) are now provided by third parties. Further, in comparison with traditional media like tv, the web has brought on a serious shift …