Experience and reputation are great, but motion is every little thing. The key is to define your market–and then present how you will serve your market. Over time, nevertheless, we do expect gear rentals and gross sales to increase as the recognition of biking continues to rise. In specific we forecast a spike in demand in 2015 because the nationwide street racing championships shall be held in Richmond, VA. Also, remember that if a provider runs out of capacity–or goes out of business altogether–you may not have a adequate supply to fulfill your demand. Plan to set up a number …