Like other apps, TikTok will get a reduce from gross sales that are made by way of the positioning. Mr Waterworth believes his business can create a new sort of buying expertise with a TikTok twist. According to an Insider Intelligence report, from 2019 to 2020 the variety of US social e-commerce shoppers grew 25% to 80m, a quantity which is forecast to grow to more than 100m by 2023.

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