Compared to all consumers, 14.3% more Millennials shop primarily online. Consumers born from 1980 to 1994 (usually termed “Millennials”) are most likely to shop online. 33.3% more Baby Boomers primarily shop in-store compared to all shoppers. Consumers born between 1946 and 1964 (often known as the “Baby Boomer” generation) are the generation most likely to shop primarily in stores. From 2012 to 2022, total in-store retail gross sales dollars increased fifty three.8%. ECommerce represented a 4.93% larger share of monthly retail gross sales within the first half of 2023 than it did in the first half of 2022.
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