The first signs of discounting at the retail stage would point out that this is underway. There is an argument to be made that lab-created diamonds are creating incremental demand, which ironically, has been the holy grail for the pure trade for thus long. So, I don’t agree with those who claim that the lab-created category just isn’t cannibalising natural diamond sales. The reality is, some customers are opting for bigger lab-created diamonds on the expense of natural diamond gross sales. With that in mind, the entire impact on the natural diamond commerce by the introduction of lab-created diamonds is …

The first signs of discounting at the retail stage would point out that this is underway. There is an argument to be made that lab-created diamonds are creating incremental demand, which ironically, has been the holy grail for the pure trade for thus long. So, I don’t agree with those who claim that the lab-created category just isn’t cannibalising natural diamond sales. The reality is, some customers are opting for bigger lab-created diamonds on the expense of natural diamond gross sales. With that in mind, the entire impact on the natural diamond commerce by the introduction of lab-created diamonds is …