But as a substitute, the HubSpot guys decided to monetize the marketing strategy itself. They took a complete bunch of concepts that already existed and packaged them right into a ‘new way of doing things’. Not only that, however they created an superior narrative, after which proved how highly effective this new means of selling could possibly be, by building a $2bn business from it.
During the financial disaster, we helped a quantity one pan-European bank rethink its company strategy. [newline]With a significant share of its revenue disappearing due to regulatory reforms, the portfolio of companies wanted to be reevaluated. …