Many high-level professionals—especially consultants, attorneys, doctors, and tech founders—know that public relations is important, but few understand what a PR agency actually does. At its core, a public relations agency manages how the public perceives you. But for experts with growing businesses, a PR agency like Otter PR is much more than that—it’s your media partner, reputation manager, and strategic storyteller.
So, what does that look like in practice?
Let’s say you’re a lawyer in New York City who just won a major case, or a doctor in Miami pioneering a new treatment. You could post about it on LinkedIn—or you could work with a publicist to pitch that story to a local news outlet, a national health publication, or a podcast with a targeted audience. PR turns internal wins into public recognition. A good agency knows where your audience is and how to reach them with stories that actually get picked up.
But the work doesn’t stop at pitching. At Otter PR, we provide full-service media management. That includes writing press releases, securing interviews, preparing you for media appearances, managing social media messaging, and even helping with SEO. Our job is to make sure your name, message, and reputation are consistent and strong across all channels.
One of the biggest values we offer is access to the media relationships we’ve built. Journalists trust us to deliver credible, timely sources. That trust gives our clients a major edge when we’re pitching stories or expert quotes—something that can’t be easily replicated with DIY PR.
We also help manage reputational risks. If your business faces criticism or negative press, our crisis communication team steps in to guide messaging, monitor mentions, and put out fires before they spread.
PR isn’t just for celebrities. It’s for professionals who want to be seen as authorities, thought leaders, and go-to experts in their industries. When you partner with Otter PR, you’re not just buying a service—you’re gaining a publicist team that’s dedicated to making sure your story gets heard and your reputation stays strong.
This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing Miami public relations firm and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.